— Carpenter Street: Where Nostalgia Meets Naughty Appetite —

Come on in, grab a seat. Welcome to The VIG West Loop, where brunch isn't just a meal—it's a rebellion against the mundane weekend mornings. Newly nestled in the heart of Chicago’s West Loop, The VIG is serving up a brunch with the type of energy that would make Hugh Hefner rethink which industry he wanted to create his empire in. That’s why in just a few short months The VIG West Loop has cemented itself as the best brunch in the West Loop. 

A Brunch Experience Like No Other

Forget your run-of-the-mill avocado toast and predictable mimosas. A The VIG West Loop, we’ve crafted a brunch experience that breaks all the rules. Sure, you can expect your brunch favorites at The VIG West Loop. But we smash the standard out of the window. The FM Avocado Toast includes a tantalizing yuzu mayo, feta, and pickled onion compliment while our chicken & waffles are done up with a funnel cake belgian waffle and bourbon maple syrup. Simply put, our West Loop sanctuary is where your classics meet culinary mischief, and our brunch cocktail towers cap off an experience that’s unabashedly indulgent.

Imagine a place where your weekend morning feels like the perfect scene from the most iconic black & white film. You’re Cary Grant & Deborah Kerr and the stage is An Affair to Remember except the only thing you’re cheating on is whichever boring brunch restaurant you ever went to before this.

Our brunch menu is a love letter to classic American cuisine, with a twist that'll make your taste buds stand up and take notice. Whether it be our decadent sweets, our mouthwatering savory, or our cocktails that pack a punch, we're redefining what brunch means in Chicago's most dynamic neighborhood.

— Why The VIG West Loop is Your New Brunch Destination —

• Unapologetically Delicious: Every dish is crafted with the same precision Don Draper used to craft a pitch.

• Cocktail Craftsmanship: Morning drinks that would make a 1950s executive proud

• Atmosphere That Speaks Volumes: A space that's part sports parlor, part mid-century cool

• West Loop's Newest Heavy Hitter: The brunch spot that turns weekend mornings into legendary experiences

More Than Just a Meal, Your Weekend Starts Here

We're not just serving food; we're serving an experience. The VIG West Loop is where the spirit of the 1950s meets modern Chicago—a place where it's good to be bad, and brunch is an art form. Whether you're nursing last night's adventure or starting a new one, we've got a seat (and a stiff drink) with your name on it. Located in the heart of Chicago's trendy West Loop, The Vig is more than a restaurant—it's a destination. We're the brunch spot that doesn't just follow trends, we start them.

The Vig West Loop—Where it’s good to be bad

Location | 312 N Carpenter St, Chicago, IL 60607
Phone | (312) 754-0993
Hours | Saturday & Sunday | 10 AM til 3 PM
Reserve Now!